|
Advertising & Media |
| Advertising World |
| Resources for advertising & marketing professionals, students, and
teachers. |
| A
directory of Marketing
and Advertising web sites. |
| Via
Yahoo |
| AdAccess |
"An image
database of over 7,000 advertisements printed in U.S. and Canadian newspapers and
magazines between 1911 and 1955. Covering five categories - Beauty and Hygiene, Radio,
Television,
Transportation, and World War II - Ad*Access provides a coherent view of a number of major
campaigns and companies preserved in one advertising collection at
Duke University." |
| Ad Age Dataplace |
Provides
advertising industry data such as top
200 brands, interactive marketplace,
circulation rankings, Ad Age best, and 100
leading national advertisers. |
Advertising Federation Of Australia  |
| Homepage |
| Australian Consolidated Press |
| Australia's
largest publisher of consumer magazines. Caters for industry users and contains media kits
for some 60+ titles and also offers considerable magazine research online - most can be
downloaded. |
| BUBL - Advertising
Links |
| Via BUBL |
| Buspack |
| General
information and topline research findings on transit advertising can be found on this
site. |
| Carat International |
| World's largest
media buyers. Contains excellent information about the media landscape and demographic
composition of more than 30 nations. |
| Cody Outdoor |
| One of Australia's
largest suppliers of outdoor advertising. Contains background information on the outdoor
media landscape. |
| International Federation of Magazine Publishers |
| Publishes the
Magazine Yearbook and has selected magazine readership info online. |
| MCN |
A media representative which at the moment is contracted to Optus and Foxtel.
Contains
information on the pay TV industry generally and on Foxtel specifically. |
| Mitchell and Partners Media |
Australia's
largest media buying company.
Information for advertisers and marketers about the media landscape in this country. In
addition, Mitchells online weekly newsletter, Media Matters, publishes commentary on
topical issues as well as topline survey results from recent media surveys. |
| Newspaper Advertising
Bureau |
Contains marketing
and advertising information about
newspaper reading habits, reach, circulation, readership and cost of advertising. Includes
trends in the Australian Newspaper Industry 1993-2000. Downloads are available. |
| Federation of Australian Radio Broadcasters
(FARB) |
| Offers a number of
publications on radio and advertising - most can be downloaded. |
| Regional Television Marketing Bureau
|
| Contains regional
media links |
| Regional
Radio Marketing Bureau |
| Contains regional
media links, includes comparative rates |
| Screen Advertisers World Association |
General marketing
information and links on the cinema
industry and cinema-going audiences. |
| Val Morgan |
| International site
contains media packs focusing on cinema going habits for several markets including;
Australia, NZ, USA, Saudi Arabia. |
|
|
|
Associations,
Organizations & Societies |
| Advertising Research Foundation
|
Include a useful bibliography of their
publications and a table of _parent for recent
issues of the association's Journal of Advertising Research. |
| American Marketing Association
|
Includes
a tables of _parent from the recent
issues of AMA journals: Journal of Marketing,
Journal of Marketing Research, Journal of Health Care Marketing, and Marketing Management.
Also includes a 5-year author/title/subject
index to Journal of Marketing. Click on "Publications" from AMA Resources
Online.
|
| Association for
Education in Journalism & Mass Communication |
| Information
regarding membership, publications, conventions, and calls for papers and articles. |
| American Association of Advertising Agencies |
| Information regarding the operation of advertising agencies, calls for
papers, and provides a list of advertising management and industry publications. |
| Association for Consumer Research |
| Primarily an organization of academic researchers in the field of consumer
behavior. |
| The Association of European Market Research Institutes (AEMRI) |
| Homepage |
| Canadian Association of Marketing Research Organizations |
| Homepage |
| Direct Marketing Association |
| Link to the Homepage |
| European Society for Opinion & Marketing Research (ESOMAR) |
| Link to Homepage |
| International Advertising Association |
| IAA
is the only global partnership of advertisers, agencies, the media, and related services. |
| The Magazine Publishers'
Association of Australia |
| MPA
is the industry association for consumer magazines, representing Australia's leading
magazine publishers |
Market Research Society Of Australia
|
| An organisation of
over 1,300 market research professionals who are dedicated to increasing the standard and
understanding of market research in Australia. Assists members to develop their careers by heightening
professional standards and ethics in the fields of marketing and social and market
research. |
| Market Research Society UK |
The world's
largest professional body for individuals employed in market research or with an interest
in it.
It exists to set and enforce the ethical standards to be observed by research
practitioners, and to provide a framework of qualifications and membership grades
reflecting the education, knowledge and competence required for the effective conduct of
market research. |
| Periodical Publishers of United Kingdom |
| UK professional
association. Acts as a clearing house for reports about the magazine industry
internationally. Quality and quantity of free information is available. |
| Point of Purchase Advertising Association |
| Reports and
information on the POP industry. |
| Professional Marketing Research Society (Canada) |
| The ideal Forum to
exchange ideas and to keep the Canadian marketing research professional up-to-date with
structural, technical and legal developments in the Marketing Research industry. |
| Society for Consumer
Psychology |
| The information on the Society for Consumer Psychology (SCP) allows students
to investigate consumer behaviour from a multi-disciplinary angle. Information includes
news on conferences, the Society newsletter, lists of SCP publications and information on
how to access these publications offline. |
| World Association of Newspapers |
| Publishes the World Press Trends
Yearbook and selected extracts are published online. In addition, numerous reports
about the international newspaper industry are available free as download from this site. |
|
|
| B2B |
| Line56 |
| Media
company dedicated to the business-to-business ("B2B") e-Business market. Line56
is directed at top-level executives in both Internet and traditional companies who seek
maximum advantage from the dynamic advances and alliances of the digital economy. |
| Line56 - Research |
| Link
to Analyst Reports, Periodicals, Research Reports and White Papers. |
| NetB2B.com |
| Magazine and news
for Marketing and E-Commerce Strategists. |
| NetImperative |
| A UK
Internet industry site provides European news and opinions on B2B e-commerce. |
|
|
|
Business
& Marketing Plans |
| BPlans ~ By The Small
Business Planning Destination. |
| View sample business and marketing plans. The Planning Spreadsheet Glossary
allows you to get explanations of any part of a business plan - what it is and how to
write the section. Allows you to develop a mini plan on the web site. A web site designed
to sell you their business plan software. |
| Creating an Effective Business Plan |
| Via ~ American Express Small Business Services. Small Business
Exchange. |
Example Student
Marketing Strategy
Report |
| An example of a student created marketing strategy report. Offered in the
hope that it may be useful to other students creating similar reports. It is not intended
as an authoritative statement as to the 'perfect' assignment, merely one that is hopefully
able to serve as inspiration.
|
| How
to Develop and Use a Business Plan |
| Via Entrepreneurial Edge.Edward Lowe Foundation. Takes you through the
process of developing a comprehensive business plan. |
|
|
|
Consumer Behaviour |
| ethicalconsumer.org |
| Ethical Consumer: The UK's alternative consumer organisation looking at the
social and environmental records of the companies behind the brand names. |
| Consumer
Research |
| Links to Consumer
Research site, Via BUBL. |
| Marketing Resources - Consumer Behaviour |
Via Harcourt
Canada.
A list of resources related to Consumer Behaviour. |
|
|
Direct
Marketing |
| Direct Marketing News |
| Online Newspaper
for Direct Marketers |
|
|
|
General
Marketing Resources |
| BUBL: Marketing |
| A catalogue of marketing internet resources. |
| Interesting
Information for Marketers |
| Via Monash University. |
| Know This. Marketing Virtual Library |
| A
collection of information, resources and links for those involved in marketing,
advertising, selling and e-commerce. |
| Marketing |
| Via
SOSIG |
|
|
|
International
Marketing |
| International
Marketing |
| Links to International Marketing websites, via University of Southern
Queensland. |
International
Marketing Resources
on the Internet |
| Via California State
University |
| International Business Resources On The WWW |
| Via Michigan State
University |
| TradePort |
| International trade web
site. |
|
|
| Internet
Marketing |
| Internet
Marketing |
| Links to Internet
Marketing website, Via BUBL. |
| Web Marketing Information Center |
| Links to thousands
of on-line articles about effective Web marketing and to on-line resources for business.
From its beginning in August 1995, the Web Marketing Info Center has become the most
comprehensive Web marketing site of its kind on the Internet. |
|
|
|
Links to The School of Hospitality,
Tourism & Marketing, Victoria University |
| School
of Hospitality,Tourism and Marketing |
| Victoria
University |
| Staff Profiles
|
| School of HTM, Victoria University. |
|
|
| Statistics |
| AusStats
(AUS) |
| Remote/Onsite
Access to VU Students.Access to publications and data from The Australian Bureau of
Statistics. |
| FedStats (US) |
| The gateway to
statistics from over 100 U.S. Federal agencies |
| Social Science Data Archives. |
| Via
The Australian National University |
| OFFSTATS ( Via University of Auckland) |
| Directory of
Statistics web sites offering free and easily accessible social, economic and general data
from official or similar "quotable" sources, especially those that provide both
current data and time series. |
|
|
|
Surveys
Polls and Opinion |
| A C Nielsen |
| Conducts
Radio surveys for Australia and the Pay TV ratings. In addition, it surveys TV in diary
markets (eg. regional surveys). Many reports, including radio ratings for 5 metro markets,
are available free from the ACN Internet site. |
| The Gallup Organization |
| The
world leader in the measurement and analysis of people's attitudes, opinions, and
behaviour. |
| OZTAM |
| Carries out TV
ratings in Australia's free-to-air markets from 1 Jan, 2001. Contains excellent background
on the TV market, TV viewing patterns etc. |
| Princeton Survey Research Center |
| Contains data and
survey methods related to social issues, consumer research, and policy analysis. |
| Roy Morgan Research |
| Roy Morgan's
global information business is recognised as the authoritative source of strategic global
market information with Roy Morgan Single Source's unparalleled depth of information. Now
available in Australia, New Zealand, U.K. and the U.S.A. |
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